May 13, 2010 - Campaign Highlights Importance of Prevention Programs While Calling for Urgent Recognition of Necessity of Treatment to Help the 70 Million Americans Currently Struggling with Obesity - Allergan, Inc., (NYSE: AGN) makers of the LAP-BAND(R) Adjustable Gastric Banding System, announced the launch of a new national public awareness and advocacy campaign called C.H.O.I.C.E. Choosing Health over Obesity Inspiring Change through Empowerment which advocates for consumers, healthcare professionals and Congress to work together to successfully address the obesity epidemic through a dual focus on prevention and treatment. The campaign calls for greater understanding and recognition that obesity is NOT a choice self-selected by those struggling with excess weight, but rather a serious disease that remains the second leading cause of preventable death in the United States, second only to smoking,(2) and as such requires the same national attention and urgent treatment as other serious diseases, such as cancer and heart disease. Through a range of initiatives starting in May 2010, the C.H.O.I.C.E. Campaign will drive and encourage dialogue and action among communities, members of the media and Congress to change how America views obesity and raise awareness of the critical need for greater access to and acceptance of all effective treatments to fight obesity, including weight-loss surgery for those individuals who are severely obese (defined as approximately 100 pounds or more overweight)... Allergan's Press Release -
Wednesday, June 9, 2010
Allergan : Campaign to Urge Greater Attention to Critical Need for Both Prevention and Treatment to Effectively Address Adult Obesity
May 13, 2010 - Campaign Highlights Importance of Prevention Programs While Calling for Urgent Recognition of Necessity of Treatment to Help the 70 Million Americans Currently Struggling with Obesity - Allergan, Inc., (NYSE: AGN) makers of the LAP-BAND(R) Adjustable Gastric Banding System, announced the launch of a new national public awareness and advocacy campaign called C.H.O.I.C.E. Choosing Health over Obesity Inspiring Change through Empowerment which advocates for consumers, healthcare professionals and Congress to work together to successfully address the obesity epidemic through a dual focus on prevention and treatment. The campaign calls for greater understanding and recognition that obesity is NOT a choice self-selected by those struggling with excess weight, but rather a serious disease that remains the second leading cause of preventable death in the United States, second only to smoking,(2) and as such requires the same national attention and urgent treatment as other serious diseases, such as cancer and heart disease. Through a range of initiatives starting in May 2010, the C.H.O.I.C.E. Campaign will drive and encourage dialogue and action among communities, members of the media and Congress to change how America views obesity and raise awareness of the critical need for greater access to and acceptance of all effective treatments to fight obesity, including weight-loss surgery for those individuals who are severely obese (defined as approximately 100 pounds or more overweight)... Allergan's Press Release -
